Swampland - TIME.com

McCain Plays the Race Card

When politicians interject race into a campaign, they seldom do it directly. Consider McCain's new ad, which the campaign says it will be airing nationally:

This is hardly subtle: Sinister images of two black men, followed by one of a vulnerable-looking elderly white woman.

Let me stipulate: Obama's Fannie Mae connections are completely fair game. But this ad doesn't even mention a far more significant tie--that of Jim Johnson, the former Fannie Mae chairman who had to resign as head of Obama's vice presidential search team after it was revealed he got a sweetheart deal on a mortgage from Countrywide Financial. Instead, it relies on a fleeting and tenuous reference in a Washington Post Style section story to suggest that Obama's principal economic adviser is former Fannie Mae Chairman Frank Raines. Why? One reason might be that Johnson is white; Raines is black.

And the image of the victim doesn't seem accidental either, given the fact that older white women are a key swing constituency in this election.

After the McCain campaign introduced the ad, the Obama campaign responded with this statement:

Statement from Frank Raines on the ad: "I am not an advisor to Barack Obama, nor have I provided his campaign with advice on housing or economic matters."

"This is another flat-out lie from a dishonorable campaign that is increasingly incapable of telling the truth. Frank Raines has never advised Senator Obama about anything -- ever. And by the way, someone whose campaign manager and top advisor worked and lobbied for Fannie Mae and Freddie Mac shouldn't be throwing stones from his seven glass houses," said Obama-Biden campaign spokesman Bill Burton.

At Politico, Ben Smith reports:

McCain spokesman Brian Rogers notes that Obama didn't contradict the claim when it first appeared in the Post.

But that's not really the point of the ad, is it?

UPDATE: The McCain campaign has now put out an ad on Jim Johnson. Please see my post above.

UPDATE2: A number of commenters continue to be unaware that I did indeed post something on the Johnson ad. In fact, I did it within minutes of the ad being announced. Here's the link, as well as a link to what Ana wrote about it.

Meanwhile, the Washington Post--upon whose reporting the McCain campaign based this dubious ad--has done a FactCheck on it. Their conclusion:

The McCain campaign is clearly exaggerating wildly in attempting to depict Franklin Raines as a close adviser to Obama on "housing and mortgage policy." If we are to believe Raines, he did have a couple of telephone conversations with someone in the Obama campaign. But that hardly makes him an adviser to the candidate himself -- and certainly not in the way depicted in the McCain video release.


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3 Comments to “McCain Plays the Race Card”

  1. Rough beasts, their hour come round at last | Cold Fury Says:

    [...] less a personality” — and no less a deranged lickspittle, either. But as JWF notes, some comic relief from Milbank’s usual sycophancy is to be found [...]

  2. Swampland - TIME.com » Blog Archive The Attack Ads John McCain Never Ran « Says:

    [...] card. (The campaign still ran into trouble; McCain's operation was accused of playing the race card here and here.) Davis described an environment of overwhelming caution at McCain campaign headquarters. [...]

  3. The Attack Ads John McCain Never Ran | John McCain Says:

    [...] (The campaign still ran into trouble; McCain’s operation was accused of playing the race card here and here.) Davis described an environment of overwhelming caution at McCain campaign headquarters. [...]

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About Swampland

Joe Klein

Joe Klein is TIME's political columnist and author of six books, most recently Politics Lost. His weekly TIME column, "In the Arena," covers national and international affairs. In 2004 he won the National Headliner Award for best magazine column. Read more

Karen Tumulty

Senior Writer Karen Tumulty has been TIME's National Political Correspondent since 2001, and has also covered the White House and Congress for the magazine. A native of San Antonio, she is a graduate of the University of Texas at Austin and Harvard Business School, where her career choice has significantly lowered the average salary of her graduating class. But she gets lots of free magazines. Read more

Jay Newton-Small

Jay Newton-Small Jay Newton-Small covers politics for TIME. She has covered the Bush 43 White House and also Congress from the DeLay era to the present. And, yes, despite the misleading name SHE is a she. Read more

Michael Scherer

Michael Scherer is a correspondent in TIME's Washington bureau covering the 2008 presidential campaign. He has worked national assignments for Mother Jones magazine and Salon.com. Read more

Amy Sullivan

Amy Sullivan is a senior editor at TIME magazine, and author of the book The Party Faithful: How and Why Democrats are Closing the God Gap (Scribner, 2008). A Michigan native, she holds degrees from the University of Michigan and Harvard Divinity School. She writes about religion and politics for TIME, but no longer answers to the name "Bible Girl." Read more

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