February 29, 2008 9:25
TGIF book review: How not to look old at work
I don't do book reviews because I don't read books. This has not stopped the publicity department of every major publisher from continuing to send me workplace, business and management–related books. I collect them in a bin, and when the bin fills up, I drag it down the hall to the dump (not really: all over the TIME offices, there are shelves and tables where others can indulge in their desire to read Getting Things Done: The Art of Stress-Free Productivity).
It pains me, a lifelong bookworm, to say this, but as a perennially time-strapped working mother, I must confess: these days, I read when I have to, which is to research articles. The most recent book I read was Why Women Should Rule the World, by Dee Dee Myers. (Look for my Q&A and podcasted interview with the former White House press secretary today on Time.com, or come back here and I'll link.) Before that, I read How Not to Look Old, by Charla Krupp.
From which book did I learn more? Hmm. You know what? It's a toss-up.
How Not to Look Old has a lavender cover, is slightly oversized like a magazine, and features a blown-up image of the author on the cover. The author, Charla Krupp, is the wife of one of TIME's longtime editors, Richard Zoglin. She worked for a time in the building, and has made her way around many New York–based magazines as a well-regarded beauty editor. She has appeared over 100 times on the Today show. She is petite, blonde and obnoxiously gorgeous. Her book is on the New York Times Book Review's Top 10 list for how-to and advice. Though she wrote a book about aging, she adamantly refuses to reveal her own age.
I hate her already, right?

Charla Krupp knows how not to look old.
But when my colleague Andrea Sachs pushed for a magazine article on the phenomenal success of the book (read Andrea's fun Time.com Q&A here), our editor Jan Simpson asked me to weigh in. I said perhaps we could do something fun on how baby boomers are flocking to buy anti-aging treatments in order to look hip and happenin' at the office. I even suggested an eye-candy layout: two head-to-toe images of 50-ish folks, with arrows pointing to various treatments they may or may not try (butt lifts for men! hair plugs for women! and who can't use a little jowl tuck?).
That's how I came to read Krupp's book. And you know what? It was good. It was really good. The tone is lively; the photos are delicious (come on; no one doesn't like a before-after makeover); the advice sane, actionable and apparently well-researched. I didn't find Krupp condescending or overly chipper, two beefs I have with many women's magazines nowadays.
Why should you be reading about this on a workplace blog? Here's the thing: the main reason many Americans want to avoid looking old is because they work. According to the AARP, 79% of boomers plan to work into their retirement years. That's because so few of them have saved anything remotely close to enough to fund their golden years—but in no small part too because boomers don't really think they're all that old, and they want to keep doing what they do.
It's one thing to feel young. It's another to look it. Once upon a time, one was allowed to grow old gracefully in the relative privacy of retirement. But today, you've got to do it in full view of all your colleagues, clients and bosses.
Who said you have to have collagen to pull off an excellent growth-analysis report? No one, of course. But when you're surrounded by pert young things in the office, a lot of people may become more conscious of their saggy butts and spotted hands.
There's been some backlash. Critics have charged Krupp with fueling widespread nervousness among boomers about how a few stray grays might affect their professional and financial viability. In an article about the book in the New York Times titled "Nice Resumé. Have You Tried Botox?" Natasha Singer writes:
Many people would shun a book if it were titled “How Not to Look Jewish” or “How Not to Look Gay” because to cater to discrimination is to capitulate to it. But the success of “How Not to Look Old” indicates that popular culture is willing to buy into ageism as an acceptable form of prejudice, even against oneself.
I don't agree with the book's wholesale write-down of the beauty of age. For instance, I'm firmly on the side of the no-hair-dye faction (an argument the author Anne Kreamer made most persuasively and eloquently in this TIME article and also in her book, Going Gray). My own mom started going gray in her late 50s, and she keeps her silver-black hair stylishly short. Besides, I just can't be bothered with the hassle and expense of regular treatments. In my region, the cheapest of salon coloring easily costs $100. That's $1,200 a year I'd rather put in my Roth IRA, or blow on a flight to Hong Kong.
I also object strenuously to Krupp's refusal to reveal her age. That's just weird. How are women supposed to be taken seriously in the workplace if we get all coy and old-fashioned about a simple biographical statistic? For the record: I'm 36, and soon I'll be 37. If that admission torpedoes my ambition to compete on American Idol, then the public will simply have to live without my Carly Simon stylings. See who's so vain now.
But then I read Krupp's endorsement of bangs. Try it, she writes; it'll take years off your face. I picked up a pair of scissors, and snip, snip, snip—I was a beauty-book sheep. Did it work? I don't know. But I felt I had taken control of my appearance, for no cost and with little effort. Maybe it gave me a little more confidence at the office, where of late all people can comment on is my expanding belly.
How Not to Look Old was worth my time. Now, back to Madeline's Rescue.
About Work In Progress
Lisa Takeuchi Cullen is a staff writer for TIME. She blogs about work. Why? Because TV was taken. Think of her as the grumpy colleague ranting by the water cooler.
More about the Author
Email her here:
lisa_cullen at timemagazine.com
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Reader Comments (10)
Or, you could seek employment in an environment where they value experience over youthfulness and ability over appearance. Tight skin and glossy hair can't hold a candle to mutual respect.
Posted by Prklypear | February 29, 2008 12:09 PM
Remember a couple of years ago, when everyone was talking about how recent college graduates don't know how to dress for the office? The low-cut tops, the hiking boots, the sparkly makeup? Maybe this is a backlash to all of that; now instead of looking too young, the focus is on looking too old. Possible?
Posted by Lulu Lulu | February 29, 2008 12:24 PM
I started getting gray hair at 18, was salt&pepper at 24, and was totally gray by 34 (with the same amount of gray as my mother at the time). While my hair was pretty, people assumed that I was the same age as my then-husband (who was 15 years older). People also assumed that my small children were conceived via fertility treatments. I looked washed out so my stylist colored it at 34 and loved my new reddish color. I'm now 48 and have been coloring it myself for about 10 years using permanent dye available at the grocery/drug store for $8/application. It takes me a total of 35 minutes prior to washing my hair and I do it about every 4-5 weeks. I totally understand why nobody wants the expense and inconvenience of going to a salon to have your hair colored (been there, done that). If the salon route were the only one available, I wouldn't bother doing it either -- my time and money are too valuable to me. But this is cheap and convenient and I never hide the fact that my hair is colored. When people compliment my hair color (which does look natural as it's got a little red in it and I have very fair skin and freckles), I always tell them, "You, too, can have this hair color!"
Your haircolor should be the one that makes you happy -- you're the only one who counts.
Posted by ELyne | February 29, 2008 1:11 PM
Actually, age discrimination is very real. Any recruiter in the technology industry can vouch for this. Older people have higher medical costs, so it’s typical for companies to target older workers in layoffs. Once out of work, most will never work again because no one will interview them, much less hire them. You can’t prove that it’s due to age discrimination unless someone actually says something incriminating, which of course they are trained not to do. If you need to work, you HAVE to look young. It’s not vanity, its survival.
Posted by Hannah | February 29, 2008 1:28 PM
Can't you be both? Have experience and a youthful appearance? I haven't read the book, but according to the review, I could've written it. I'm almost 48. People consistently think that I'm 15-20 years younger than my age. I look at my peers and wonder how did they get to be so old. It's like they've given in to the perception that maturity can't look like twenty-something. It can, and it does. And I'm not talking about hair color or wrinkle remover. I can't stand anything fake. I'm talking about good old-fashioned exercise, a sensible diet, and style. Honestly, I think most women use their age as an excuse to give up because it takes discipline not to. If they try at all, they settle for the quick fix the culture offers: surgery. Remember what you were like in your 20s? Do that again.
Posted by forever young | February 29, 2008 1:33 PM
The musings of those in their 30's is interesting. Oh, to be 36 again. When you've crossed the threshold of 50, come on back and comment.
"Age" is a state of mind. In my mind's eye, I'm in my late 20's and my body has stood up to the test of time (so far). I can assure you that my mother didn't look like me when she was 53.
At work, I still have a boss who is older than me and while the youngsters do bring talent to the table, they do not possess the wizened experience that rounds out a successful employee.
Posted by Gail | February 29, 2008 2:48 PM
Hannah is right.
Posted by SK | February 29, 2008 2:58 PM
More evidence of the downfall of our intellectual society. Some barely-literate trophy wife writes a book about how to fool people into thinking that you look young, (and weren't just recently rebuilt as a younger woman,) and it warrants space in a "book review" column. I don't think this counts as a book review though, it is just a few paragraphs of whatever popped into the "reviewer's" head when she sat down to write this article.
If you "don't do book reviews because [you] don't read books" you should try reading a book review before you write one, this "stream of consciousness" isn't an article on a book, it seems to be an email to a friend.
Posted by JessicaOH | February 29, 2008 3:41 PM
Uh, Jessica, this is a blog, not a book review column. Blogs are meant to be "stream of consciousness". Perhaps you should try reading a few blogs before you write a comment on one. Titles of blogs are often meant to be satirical - see Lisa's recent post on Obama's Asian problem :)
Posted by Prklypear | February 29, 2008 3:58 PM
I saw this book in the bookstore yesterday. The funny thing was, it caught my eye because of the title superimposed over this woman's picture. My first thought was: if she's 55 or older, she looks great for her age and this is a nice selling point for the book. If she's younger than that, she looks about average although clearly heavily photoshopped and soft-lit and I'm not sure why she'd post her pic so large on the front cover. You're going to advertise something, make yourself the best advertisement.
I have friends who are 48-50 and say they look 15 years younger, too, and while I smile and nod and tell them they're beautiful (which they are) the truth is they look just like what they are: women in their 40's who take good care of themselves. No shame in that. Look back at highschool yearbook pictures from the 1950's. Those 18 year olds looked 40. Nowadays women in their 40's look different - better, softer, leaner and more feminine, but they are rarely mistaken for 30- or 20-somethings who incidentally look proportionally younger themselves these days.
I like the idea of putting together a book containing ideas for keeping healthy and glowing, but IMO it's not going to make you look "younger" as much as it will make you look simply better cared for.
I find it creepy that Time would advertise such a book simply because of the woman's husband's job. I would check the book out of the library myself to glean any tips so I don't reward Time's overt nepotism. How tacky.
Posted by emma | March 3, 2008 9:29 AM